Able Systems
A legal research platform that combines official legal sources with the most advanced artificial intelligence solutions.
Together with Palerto, we created a brand identity that balances the tradition and credibility of the legal profession with the power of modern AI technology. The visual system reflects trust, precision, and innovation, positioning Palerto as a forward-thinking legal research platform.
Together with Palerto, we created a brand identity that balances the tradition and credibility of the legal profession with the power of modern AI technology. The visual system reflects trust, precision, and innovation, positioning Palerto as a forward-thinking legal research platform.
Brand Identity
Logo Design
Brand Refresh
Why the change?
As Lexu evolved, its visual identity no longer reflected the professionalism, clarity, and trust that define modern legal services. The previous brand felt dated and lacked the visual authority expected from a legal practice, while many competitors relied on predictable industry clichés and traditional legal symbolism.
The rebrand was an opportunity to create a more contemporary and confident identity—one that communicates expertise without relying on outdated conventions. The new system balances professionalism with simplicity, resulting in a brand that feels approachable, modern, and distinctly positioned within the legal sector.
The collaboration with Palerto
This project was created in collaboration with Studio Palerto, where I led the full brand identity and visual direction, including the logo system, typography, color palette, and overall brand design, while Palerto was responsible for the website’s UI/UX design and development, translating the brand into a functional and polished digital experience, as well as creating the Lexu AI platform. The collaboration combined strategic branding with thoughtful web execution to create a cohesive final product.
